Email Marketing Specialist
Company: Mosaec
Location: Boston
Posted on: September 19, 2024
Job Description:
USA - MA - BostonJob SummaryAt Harvard Business School (HBS), we
educate leaders who make a difference in the world. HBS is a global
brand with a wide range of internal and external audiences. The
Marketing & Communications team (M&C) leads marketing strategy
for the School and supports dozens of marketing or communications
staff in other departments. We are seeking a detail-oriented
professional who is passionate about email communication, email
data management, and marketing automation platforms. Supporting the
Director of Digital Marketing, this role will provide internal
clients with expertise on how to build and manage successful email
marketing campaigns. This includes email for various academic
programs, research newsletters, internal communications, and event
invitations. The person in this role will manage multiple email
marketing platforms, any related technology integrations, and offer
one-on-one technical support for email marketing tools during
business hours. This position will require a deep understanding of
marketing technologies and email best practices. The ideal
candidate will love working with people and solving
problems.Position Description
- Act as go-to expert for Salesforce Marketing Cloud and other
email platforms.
- Manage email platform account settings and user account
permissions.
- Develop email templates that meet client needs and brand
standards.
- Train new users to edit email templates, upload contact lists,
and schedule emails.
- Help internal clients adapt their email content to fit
templates.
- Respond to client questions and be helpful troubleshooting
technical issues.
- Manage email automations and workflows.
- Provide ad-hoc email performance reporting.
- Create webforms for newsletter signup pages and subscription
management.
- Guide Information Technology (IT) in implementation of various
technology integrations.
- Responsible for other duties as assigned.Basic
Qualifications
- High School Diploma, GED, or equivalent is required.
- 5+ years related experience including 3+ years of hands-on work
with email marketing platforms (Salesforce Marketing Cloud, Pardot,
Klaviyo, Acoustic, HubSpot, ActiveCampaign, or similar).
- Education beyond high school may count toward experience.
- Microsoft Office (Word, Excel, PowerPoint, and Outlook)
experience is a must.
- Demonstrated successes in improving email marketing
performance.Additional Qualifications and Skills
- Bachelor's degree preferred.
- Knowledge of email HTML strongly preferred.
- Knowledge of Salesforce CRM strongly preferred.
- Ability to manage multiple projects and balance
priorities.
- Ability to provide superior client service, while projecting
positivity and confidence.
- Strong communication and interpersonal skills.
- Exceptional attention to detail.
- Experience working in a large marketing team or marketing
agency is preferred.Additional InformationThis role is 40 hours per
week and is overtime eligible. This is a hybrid position which we
consider to be a combination of remote and onsite work at our
Boston, MA based campus. HBS expects all staff to be onsite 3 days
per week and departments provide onsite coverage Monday - Friday.
Specific hours and days onsite will be determined by business needs
and are subject to change with appropriate advanced notice. We may
conduct candidate interviews virtually (phone and/or via Zoom)
and/or in-person for this role. A cover letter is required to be
considered for this opportunity. Harvard Business School will not
offer visa sponsorship for this opportunity.Culture of InclusionThe
work and well-being of HBS is profoundly strengthened by the
diversity of our network and our differences in background,
culture, national origin, religion, sexual orientation, and life
experiences. Explore more about HBS work culture here: .BenefitsWe
invite you to visit Harvard's Total Rewards website.
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Keywords: Mosaec, Salem , Email Marketing Specialist, Advertising , Boston, Massachusetts
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