Seasonal Brand Marketing Manager
Company: Aquent
Location: Boston
Posted on: September 21, 2024
Job Description:
We are seeking a dynamic and strategic Seasonal Brand Marketing
Manager to help shape and drive the brand's marketing direction for
Spring/Summer 2025 (SP/SU25). This role is responsible for leading
the seasonal brand strategy and collaborating closely with
cross-functional teams to deliver an integrated consumer
experience. With a creator-first mindset, the Seasonal Brand
Marketing Manager will elevate the brand and align with commercial
priorities, ensuring the successful execution of seasonal plans for
both SP/SU24 and SP/SU25.Key Responsibilities:
- Seasonal Marketing Strategy: Partner with leadership and
cross-functional teams to develop and manage the seasonal marketing
direction and brand narrative for SP/SU25. Ensure alignment with
brand goals and deliver an integrated consumer journey.
- Campaign Development: Lead the creation of seasonal brand
concept maps and coordinate the development of marketing briefs in
collaboration with Geo Brand Marketing teams, focusing on consumer
insights, seasonal strategy, and creative direction.
- Consumer Insights: Champion the North America consumer by
gathering qualitative and quantitative insights to inform
geo-specific strategies. Use key insights about trends,
competitors, and the marketplace to drive brand decisions.
- Geo Coordination & Collaboration: Act as a central point of
contact between North America and Global teams, ensuring alignment
of ideas, plans, and strategies to extend the impact of key brand
moments across regions.
- Performance Evaluation: Lead post-campaign analysis to capture
results and learnings from key initiatives. Work with geo
leadership to refine strategies based on performance insights and
build a roadmap for future seasonal campaigns.Qualifications:
- 5+ years of experience in brand marketing or related fields,
with a proven track record of delivering impactful seasonal
campaigns.
- Strong understanding of consumer behavior and experience
leveraging insights to inform marketing strategies.
- Ability to collaborate across functions and geographies,
managing relationships with stakeholders and leadership teams.
- Demonstrated ability to work on complex, multi-faceted projects
and deliver results in a fast-paced environment.
- Experience in the footwear, fashion, or lifestyle industries is
preferred.The target hiring compensation range for this role is $65
to $69 hourly. Compensation is based on several factors including,
but not limited to education, relevant work experience, relevant
certifications, and location.
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Keywords: Aquent, Salem , Seasonal Brand Marketing Manager, Advertising , Boston, Massachusetts
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