Manager Social Media

Company: Pearson
Location: Boston
Posted on: September 23, 2024

Job Description:

Manager Social Media in Boston, MassachusettsAs the Social Media Manager for Pearson Higher Education's B2B Marketing team, you'll be responsible for building and growing authentic relationships with higher education faculty and administrator audiences.In this role, you'll own and implement a social media strategy that increases our brand awareness and positions Pearson as a thought leader in higher education. Working across social channels and platforms, you'll help us make sure we are growing our online presence and engaging our audiences with content that demonstrates Pearson is the world's leading learning company, dedicated to helping everyone realize the life they've imagined.In addition to owning Pearson Higher Ed B2B's organic social media strategy, you'll also leverage your knowledge of social platforms and best practices to help marketers across the team get the most from their paid social and digital channels tactics.The ideal candidate for this role is:

• An avid conversationalist who knows what is being talked about in higher education today and can immediately see opportunities to join the conversation or start a new dialogue.
• An enthusiastic storyteller who can translate trends, insights, customer stories, and Pearson brand story elements into social media content that engages our audiences.
• A results-driven strategist who is focused on performance and who leverages data to optimize and document the success of our social strategy and marketing campaigns.
• An energetic collaborator that is excited to share knowledge and best practices to help others optimize their marketing campaigns.Responsibilities:
• Working closely with Pearson corporate brand & marketing teams, develop, implement, and oversee Pearson Higher Education's B2B social media strategy, ensuring we are meeting KPIs and upholding brand standards.
• Own and manage the editorial strategy, content plan, and social media calendar for Pearson Higher Ed B2B's LinkedIn, Twitter, and Instagram accounts.
• Collaborate with the Content Marketing team to create and post inclusive, diverse, and compelling social media content that increases brand awareness, demonstrates thought leadership, and engages our core faculty and higher ed institutional administrator audiences.
• Monitor engagement metrics and other data and work to continually optimize social media tactics that drive overall audience engagement and positive sentiment.
• Stay current with trending topics in higher ed that offer Pearson an opportunity to amplify and/or be a part of conversations that are important to faculty and higher ed institutional administrators.
• Promote and thrive in a transparent, accessible, and inclusive culture where employees are encouraged to learn more about themselves and others.
• Monitor and respond to audience engagement with social accounts.
• Stay current with social media technologies and best practices.
• Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.
• Create and execute a plan for expanding into new social media platforms (TikTok, Pinterest).
• Serve as a social media expert consultant for the broader B2B Marketing team, providing insight on strategy and best practices to Campaign Specialists and Product Marketers.Qualifications:
• 3+ years in social media marketing, with a focus on B2B brands required.
• Experience managing organic social media campaigns including design, tracking, and measurement required.
• Experience designing and executing paid social campaigns through Meta and LinkedIn preferred.
• Experience working with core social platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube, etc.) and interested in learning more (TikTok, Pinterest, etc).
• Experience using social management and reporting tools such as Sprinklr, Hootsuite, Sprout, or Hubspot required.
• Strong analytic skills - ability to use data to develop, optimize and measure social programs.
• Experience with Google Analytics and Salesforce marketing suite preferred.What to expect from Pearson:Pearson is one of the 10 most innovative education companies of 2022. At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact.Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
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