Senior Vice President, Growth Marketing

Company: PTC
Location: Boston
Posted on: November 6, 2024

Job Description:

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.The Senior Vice President of Revenue Marketing at PTC will play a pivotal role in supporting the company's ARR and growth strategy across PTC's GTM functions. Reporting directly to the Chief Strategy & Marketing Officer, this position involves leading and managing a high-performing team of marketers, fostering a strong relationship between marketing and sales, and driving initiatives to increase ARR, market presence, and deliver successful customer outcomes.Responsibilities:

• Report to the Chief Strategy & Marketing Officer and support PTC's growth strategy with a global, verticalized approach.
• Act as the connective tissue between Marketing and Global Sales Leadership, overseeing all Industry, ABX, Event, Partner Marketing, and lead development motions.
• Build, develop, and manage a world-class team of marketers, inspiring and enhancing their capabilities.
• Execute marketing and growth strategies for direct, channel, via a vertical orientation, especially ABM and event marketing efforts.
• Own the relationship between ARR growth & Executive Sales Leadership supporting multiple growth initiatives.
• Measure success through KPIs such as new ACV growth, ARR growth, account engagement, qualified pipeline growth, win rate, and deal acceleration.
• Develop and scale an ABX motion to drive growth within key accounts.
• Partner with marketing and ARR leadership to support full-funnel efforts and enable the Growth team.
• Bring a global perspective to expand successful vertical GTM motions into APAC.
• Drive engagement and expand relationships within key accounts.
• Accelerate opportunities through creative activations, messaging, and revenue enablement.
• Enable our resell partners with effective campaigns and drive consistent pipeline growth with identified partners.
• Create joint GTM campaigns with our key alliance and technology partners.Qualifications:
  • Proven leader with experience in building and scaling marketing functions through strong execution, effective communication, strong partnerships, and an engaging culture.
  • Experience in scaling GTM motions and supporting revenue marketing or growth marketing teams to drive account growth and generate demand.
  • Expertise in ad tech, enterprise marketing, channel marketing, ABM and events.
  • Experience in building and executing world-class events and experiences that drive revenue growth.
  • Minimum of 15 years in a leadership role with a strong understanding of performance-oriented culture.
  • Core Competencies:
  • Strategic Thinking: Develop long-term strategies aligned with business goals.
  • Leadership: Inspire and mentor a high-performing team.
  • Analytical Skills: Use data to drive decisions and optimize marketing efforts.
  • Communication: Excellent ability to convey ideas and influence stakeholders.
  • Global Mindset: Leverage successful GTM motions globally.
  • Collaboration: Strong track record of successful collaboration with Sales Leadership.Personal Characteristics:
    • Highly motivated, innovative, and engaging individual with exceptional interpersonal, verbal/written communication skills, and attention to detail.
    • Must be able to work independently, take initiative, maintain relationships and be able to work effectively in collaboration with all levels of the organization.
    • High energy influencer, capable of leading and managing across a wide variety of business areas and with different leadership styles.
    • Ability to work effectively with diverse groups.
    • Strong problem solving/decision-making skills with sound judgment.At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you.If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
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Keywords: PTC, Salem , Senior Vice President, Growth Marketing, Advertising , Boston, Massachusetts