Marketing Director

Company: Massachusetts Clean Energy Center
Location: Boston
Posted on: November 15, 2024

Job Description:

Job Type: Full-time
Pay: $120,000 - $130,000 per year, dependent on experience and education
Benefits: 457b plan and matching; Medical coverage and 100% deductible coverage through HRA; Dental coverage; Vision coverage; Life insurance; Paid time off; Parental leave; Tuition reimbursement; Monthly remote work stipend; and Supplemental Retirement Benefit plan;
Schedule: Monday to Friday
Work Location: Hybrid - minimum 1 day a week in the Boston office, some travel to events within Massachusetts
Job OverviewThe Massachusetts Clean Energy Center (MassCEC) is seeking a Marketing Director ("Director") to promote Massachusetts as a global leader in climate innovation. Reporting to the VP of Marketing and Communications, the Director will play a critical role in planning and executing strategies to enhance awareness of MassCEC and its programs. Responsibilities include developing, managing, implementing, measuring, and analyzing proactive marketing initiatives.The Marketing Director will lead MassCEC's multichannel marketing efforts, including, but not limited to, content, social media, public events, sponsorships, advertising, and email campaigns. They will also oversee the creation of marketing collateral and the corporate website, ensuring a consistent brand and voice across all platforms.In MassCEC's fast-paced environment, the Marketing Director must balance long-term projects with urgent short-term requests. This role includes managing three direct reports and collaborating closely with program teams and senior staff, including the CEO. The ideal candidate is a detail-oriented team player with excellent verbal and written communication skills. Job Duties

• Oversee and update on an ongoing basis MassCEC's marketing strategy, including policies, goals, and initiatives.
• Oversee and execute marketing programs across multiple channels including paid and owned media;
• Develop marketing collateral for public events and identify strategic trade shows, events, and conferences to increase program participation and brand awareness;
• Provide strategic oversight of marketing outreach at MassCEC events;
• Work closely with the VP of Marketing and Communications and other team members to enhance MassCEC's brand presence, raise the profile of Massachusetts' climatetech sector, and contribute to achieving the state's climate goals;
• Help partner organizations (municipal, federal, state government, and industry groups) plan, promote, and execute events that align with MassCEC's core missions;
• Proactively seek out advantageous promotional partnerships with industry, government, and community organizations;
• Lead the corporate marketing team including providing supervision, guidance, and feedback to marketing staff;
• Manage MassCEC's marketing vendors including overseeing performance on contracts;
• Monitor marketing program results using analytics and assess market penetration to make data-driven recommendations to reach new audiences;
• Provide regular reporting on marketing data and analysis to the VP of Marketing and Communications;
• Evaluate and recommend marketing activities and related software to optimize team efficiency;
• Develop and manage the annual marketing budget efficiently and ensure marketing investments yield the best possible return on investment;
• Maximize existing and identify new marketing channels including printed collateral, social media, direct marketing, outreach, search engine optimization, blogs, webinars, online and broadcast advertising, video, roadshows, and interactive/online marketing to effectively reach defined audiences;
• Ensure marketing work product meets the highest professional standards;
• Draft compelling marketing copy; and
• Perform other responsibilities as assigned. QualificationsEducation:
  • Bachelor's degree from an accredited college or university with a preferred area of study in marketing or in related fields including communications, public relations or business development.Experience:
    • A minimum of 8+ years of experience developing and implementing strategic marketing plans;
    • Experience developing and rolling out a rebrand and website overhaul;
    • Demonstrated project management of large and multifaceted projects with the proven ability to present to small groups and larger audiences;
    • Experience managing a team;
    • Demonstrated growth in marketing positions of increasing responsibility;
    • Experience with simplifying and clearly communicating technical and complex information for marketing purposes;
    • Familiarity with the climatetech industry a plus;
    • Experience working for and with government entities, including state agencies, a plus;
    • Experience overseeing the design of print and digital marketing materials;
    • Experience managing marketing vendors;
    • Excellent writing and editing skills, ability to edit and deliver compelling website, ad and other marketing content; and
    • Experience working closely with web development and design teams to improve campaigns, suggest user experience edits, and drive program success.
      Knowledge, Skills, and Abilities:
      • Ability to balance strategic planning, hands-on implementation, and management;
      • Excellent interpersonal, communication and presentation skills;
      • Excellent project management and problem-resolution skills;
      • Attention to detail and ability to effectively manage multiple projects and people at the same time;
      • Strong analytical skills and the ability to translate data into actionable recommendations;
      • Understanding of Google Analytics and general web performance metrics;
      • Familiarity with email marketing best practices and software packages;
      • Understanding of social media community platforms including but not limited to LinkedIn, blogs, X, Facebook, Instagram, YouTube, etc.;
      • Experience with photo and video editing software and knowledge of HTML a significant plus;
      • Excellent PC skills and ability to use related business applications e.g., Excel, PowerPoint, Word, Access, Sharepoint, databases and
      • Demonstrated ability to meet tight deadlines. About the Massachusetts Clean Energy CenterThe Massachusetts Clean Energy Center (MassCEC), as a quasi-public entity, plays a critical role in fostering the success of our state's clean energy sector; MassCEC's mission is to accelerate the clean energy and climate solution innovation that is critical to meeting the Commonwealth's climate goals, advancing Massachusetts' position as an international climate leader while growing the state's clean energy economy. MassCEC undertakes targeted programmatic initiatives to accelerate cost reductions in clean energy, help consumers diversify their energy choices and address evolving energy needs, leverage public and private funds to drive investment into this rapidly-growing sector, and scale-up renewable energy deployment across the state. MassCEC is committed to creating a diverse, equitable, and inclusive organization where everyone is welcomed, supported, respected, and valued. We are committed to incorporating principles of diversity, equity, inclusion, and environmental justice in all aspects of our work in order to promote the equitable distribution of the health and economic benefits of clean energy and support a diverse and inclusive clean energy industry. MassCEC strives to lead and innovate in equitable clean energy and climate solutions. To apply Qualified candidates are encouraged to submit a resume and cover letter through our Online Career Center. Applicants with diverse backgrounds, experiences, ability and perspectives are encouraged to apply.
        
        
        
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Keywords: Massachusetts Clean Energy Center, Salem , Marketing Director, Executive , Boston, Massachusetts